CMP COMMUNITY REPORT
In the summer of 2018, during the initial research and development phase of the Colorado Media Project, we led a broad collaboration to study the changing media landscape across our state. Read our executive summary, or take a deep dive into the various components — from our 2,000+ survey of Colorodans, to digital prototypes and business concepts, to a benchmark study of Colordado’s digital and nonprofit outlets — and more.
Colorado News consumer survey
About 2.4 million digitally-savvy Coloradans are interested in state, local, and neighborhood news, and read more than headlines, a Colorado Media Project survey of 2,000+ residents has found. And about 1 million of these Coloradans are willing to pay for local news - the first time this market has been quantified.
COLORADO’S DIGITAL AND NONPROFIT MEDIA LANDSCAPE: 2018 BENCHMARK REPORT
The Colorado Media Project — in partnership with the Institute for Nonprofit News — set out to learn more about the state’s local news landscape, surveying 14 independent news outlets in Colorado to gain information about their mission, coverage topics, audience, staff size, business model, and more.
The Cultivo Media Prototypes
The prototyping process is all about the end user. Cultivo conducted empathy interviews with Coloradans from across the state, to hear first-hand about their personal experiences and challenges with Colorado local news today. Then they rapidly developed and user tested four digital prototypes to address common pain points with novel solutions. Read the final reports from GeoStory, StoryHound, Inspectre News, and The Daily Snack.