In just four months, the Colorado Media Project has produced thought-provoking research and insights. Read our executive summary, or take a deep dive into the various components — from our 2,000+ survey of Colorodans, to digital prototypes and business concepts, to a benchmark study of Colordado’s digital and nonprofit outlets — and more.
About 2.4 million digitally-savvy Coloradans are interested in state, local, and neighborhood news, and read more than headlines, a Colorado Media Project survey of 2,000+ residents has found. And about 1 million of these Coloradans are willing to pay for local news - the first time this market has been quantified.
The Colorado Media Project — in partnership with the Institute for Nonprofit News — set out to learn more about the state’s local news landscape, surveying 14 independent news outlets in Colorado to gain information about their mission, coverage topics, audience, staff size, business model, and more.
The prototyping process is all about the end user. Cultivo conducted empathy interviews with Coloradans from across the state, to hear first-hand about their personal experiences and challenges with Colorado local news today. Then they rapidly developed and user tested four digital prototypes to address common pain points with novel solutions. Read the final reports from GeoStory, StoryHound, Inspectre News, and The Daily Snack.
On August 23, Molly de Aguiar, managing director of the News Integrity Initiative at the Craig Newmark Graduate School of Journalism at CUNY and former media program officer for the Geraldine R. Dodge Foundation, offered Colorado's philanthropic leaders some key lessons for strengthening the local media landscape.
How can local journalists better connect with their audiences and serve their communities? This has emerged as a central question for the Colorado Media Project, and the focus of countless hours of interviews with journalists and news consumers throughout the state. Through more than a decade of working on precisely this problem, Molly de Aguiar -- Managing Director of the international News Integrity Initiative and former media grantmaker for New Jersey’s Geraldine R. Dodge Foundation -- has found the solutions to be simple in theory, yet difficult in application.
Media researcher and strategist Dr. Seth Geiger, president and co-founder of SmithGeiger, provided Colorado with a “reality check” on digital media consumption -- where are people across the demographic spectrum spending their valuable time? What media brands and formats are they consuming? And how does local journalism break through the static?
On July 21, Colorado Media Project staff and members of the Colorado media and other concerned local residents came together to brainstorm and develop "low-resolution prototypes," a first step toward building Colorado's media future.
JB Holston is dean of the University of Denver school of Engineering and Computer Science, and is also leading the Colorado Media Project. Read more about his vision and his view of the process at the Colorado Independent here
You are cordially invited to join us Saturday, July 21 for a hands-on workshop where we will generate ideas and concepts to build Colorado's media future.
By JB Holston, DU’s Ritchie School of Engineering and Computer Science
In early June, we launched the three-month experiment called the Colorado Media Project out of concern that the drastic reduction in newsgathering capacity at The Denver Post is putting the role of the Fourth Estate as we know it in great peril.
By Melissa Milios Davis, Gates Family Foundation
As Colorado's media landscape has continued to evolve, the Gates Family Foundation has invested in a wide variety of high-quality local news outlets. Local news is a key component of healthy, thriving communities – and its absence is harbinger of diminished communities.
By Lynn Schofield Clark, DU’s Media Film and Journalism Studies
Colorado has found itself in the middle of an extraordinary journalism experiment. And now, members of the Colorado Media Project, an interdisciplinary team of students and faculty at the University of Denver’s Project X-ite, the Gates Family Foundation, and the Boston Consulting Group, are joining others in brokering a fast-paced summer conversation about it.