In just four months, the Colorado Media Project has produced thought-provoking research and insights. Read our executive summary, or take a deep dive into the various components — from our 2,000+ survey of Colorodans, to digital prototypes and business concepts, to a benchmark study of Colordado’s digital and nonprofit outlets — and more.
About 2.4 million digitally-savvy Coloradans are interested in state, local, and neighborhood news, and read more than headlines, a Colorado Media Project survey of 2,000+ residents has found. And about 1 million of these Coloradans are willing to pay for local news - the first time this market has been quantified.
The Colorado Media Project — in partnership with the Institute for Nonprofit News — set out to learn more about the state’s local news landscape, surveying 14 independent news outlets in Colorado to gain information about their mission, coverage topics, audience, staff size, business model, and more.
The prototyping process is all about the end user. Cultivo conducted empathy interviews with Coloradans from across the state, to hear first-hand about their personal experiences and challenges with Colorado local news today. Then they rapidly developed and user tested four digital prototypes to address common pain points with novel solutions. Read the final reports from GeoStory, StoryHound, Inspectre News, and The Daily Snack.
On August 23, Molly de Aguiar, managing director of the News Integrity Initiative at the Craig Newmark Graduate School of Journalism at CUNY and former media program officer for the Geraldine R. Dodge Foundation, offered Colorado's philanthropic leaders some key lessons for strengthening the local media landscape.
Media researcher and strategist Dr. Seth Geiger, president and co-founder of SmithGeiger, provided Colorado with a “reality check” on digital media consumption -- where are people across the demographic spectrum spending their valuable time? What media brands and formats are they consuming? And how does local journalism break through the static?